Sustainer programs have grown substantially over the past few years, especially for those organizations that took advantage of generating new donors before, during and after the 2016 elections.
In this article, I’m going to address two questions:
Why has sustainer giving become so popular?
How can you create a winning sustainer program?
Why Has Sustainer Giving Become Popular?
It’s all around us: subscription programs, small amounts taken automatically from bank or credit card, from desktop, laptop, tablet, smart phone. It’s easy. It’s convenient.
In general, people in the U.S. have become more comfortable making automatic payments, and donors ...